SEO (Search Engine Optimization) companies help client companies get business by Creating Content, Building up good links and analyzing results, But this doesn’t finish here there are loads of work that an SEO company does. It’s primary focus is to give better visibility to its clients on SERP(Search Engine Result Page), but that’s not all there is a lot more work involved such as :
The Study, Audit and Analysis
Research, audit and analysis are the stepping stones of what and SEO Company does. The way every client is different so are their requirements. There is no set rule that can be applied to all the business . Each client is dealt differently because what worked for one client might not work for the other client hence proper research, audit and analysis is done to give the best to each client.
Studying the Keywords
Keywords are carefully picked by the SEO companies keeping the business requirement in mind. SEO companies pull up words that are not heavily targeted by the competitors. This increases the visibility for the client website.
Applying Analytical Analysis
Google being the biggest search engine the SEO companies mostly note the past performance. Through google analytics SEO specialists look for the trends (positive or negative) and looks for the scope of improvement.
Linking to De-Linking
Where there was a trend that was observed to add thousands of links or back links to increase the rank order on SERP is no more an ethical practice and SEO Kolkata strongly condems all such unethical practice. In fact google has now started penalizing the sites for keeping or being associated with so many links . It makes the website or the webpage appear spammy.
Auditing the Site
As an SEO company it is important for them to do a site audit where they check the URL structure, title tags, loading speed of the web page, internal links, meta description tags, images and the content, contact link etc.This kind of an audit is done because it becomes the deciding factor for conversions and profit.
After the SEO firms finish their audit they might feel the need to redesign the entire website for the client if the website is outdated, if the cost of setting up is more than redesigning or if it has poor code
If the link profile analysis says that there are too many unwanted links, links that are corrupt or links that could lead to penalty such as being banned by the search engines then in such a scenario the SEO firms remove those links from the client website.
Not all links are harmful and it is good for sites to have some links so that can help prove vital in going up the ranking order and increase the visibility. Hence SEO firms look for those links and add them to their client site using white hat technique.
It is the job of the SEO firms to keep monitoring the links so than no unwanted link gets linked with the client website. This can help combat negative SEO attack. Which could be harmful for the client website.
The best SEO agency in Kolkata is always on its toes, ready to make new clients while holding on to the existing clients with pure client delight. SEO firms are there to help but many SEO firms have got involved in mal practices and so the client must be very careful while choosing an SEO firm.